GOOD marketing gets attention. GREAT marketing tells your unique story, creates a memorable experience, and builds a genuine connection with your audience.
Let’s build that relationship together.
Thoughtful Growth,
Curated Marketing.
Starting and growing a business means becoming an expert in things you never set out to do—a website, social accounts, Google properties, ad platforms —each requiring its own setup. I handle all of that for you. I take that off your plate. You get a clear path forward, someone who knows how the pieces fit together, and your time back for the work you actually love. Helping someone build what they've been imagining, and watching it strengthen the community around it, is why I do this.
Sladjana van der Toorn
Founder, Toorn Digital
Communications and Digital Marketing Specialist with almost a decade in digital marketing, PR, media, and e-commerce, all centered on one thing: helping brands tell their story and grow. I build multi-channel strategies that bring together storytelling, paid media, and data to turn awareness into lasting growth, sales, and leads.
Most of my clients aren't looking for more marketing. They're looking for one person who can hold it all together — the strategy, the campaigns, the creative — and turn that into better decisions: what to focus on, what to stop doing, and what the numbers actually say.
It comes down to strategy
A strong strategy balances clarity, creativity, and data while staying true to what a brand actually stands for. I believe ads should invite rather than pressure — storytelling that earns attention instead of interrupting it.
Audience first → Understand what your customers need, struggle with, and value.
Channel focused → The right platforms, used the right way — not all of them at once.
Meaningful messaging → Storytelling rooted in your brand's essence and emotion.
Data-driven → ROAS and CPA guide the spend, not hunches.
Funnel-minded → Campaigns built from first impression through to purchase.
Consistent, but flexible → Test, optimize, adapt.
Respectful marketing → Never pushy. Always natural, always inviting.
Marketing Foundations
One-time technical setups, done properly — so everything you build afterward has clean data behind it.
Most marketing problems aren't creative problems. They're foundation problems: a pixel that never fired, conversions counted twice, an ad account tied to a former employee. Get the groundwork right and every decision after it is grounded in something real.
Accounts and assets owned by your business
Tracking that counts real purchases and leads, once
Google, Meta, and email all working from the same numbers
A clear handover, so you know what's running and why
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The right starting point for most businesses. I set up your Google Ads account and GA4 together so they actually talk to each other — conversions imported, audiences shared, spend tied to results. You'll see which campaigns bring in customers and which ones just spend money.
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If you sell products, this is how they show up in Google Shopping. I get your account verified, your store feed connected, and your product data clean — titles, images, pricing, availability — so listings get approved rather than disapproved. Done properly, your catalog works for you in search without any additional ad spend.
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The layer that makes everything else measurable. I install GTM and configure the events that matter to your business — purchases, form submissions, calls, signups — so every platform receives accurate data from one clean source. No more guessing whether a number is real, and no developer needed each time you want to track something new.
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The foundation everything else sits on. I set up your Business Manager properly — page and Instagram assets, ad account, permissions, and billing — so your business owns every asset from day one, rather than discovering later that access is tied to someone's personal profile.
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Pixel and Conversions API installed, events configured, and conversions tracking correctly — plus audiences and a campaign structure ready to launch. You'll be able to see what your ads actually earn, not just how many people scrolled past them.
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Platform setup, store integration, and a branded template built to reuse — plus your core automated flows: welcome, abandoned cart, post-purchase. Domain authentication handled, so your emails actually reach the inbox. Your list starts earning its keep.
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Digital Marketing Services
Toorn Digital offers flexible retainer packages:
Lite: Ideal for maintaining a steady brand presence and light optimization
Standard: A balanced mix of strategy, content, email, and advertising support to drive consistent growth
Premium: Comprehensive, hands-on management across multiple channels for brands ready to scale
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Project-Based Setups
Not ready for a retainer? We also take on one-time projects to get your digital marketing set up properly.
Shopify store design and technical setup
Google Tag Manager & Google Analytics (GA4) tracking and event configuration
Google Ads & Merchant Center
Meta Ads Manager setup and pixel configuration
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Partnerships for International Brands
Seeking U.S. market entry? We partner with international brands to ensure a smooth, strategic launch via e-commerce, marketing, and logistics.
U.S.-based Shopify website setup or optimization
Paid media strategy & execution (Google, Facebook, Instagram, LinkedIn, Pinterest)
U.S. fulfillment planning & logistics coordination
“Sladjana has played an important role in Hangai’s online growth. Her dedication to website migration, redesign, online advertising, social media, and email campaigns has really helped boost our brand awareness, online revenue, and orders. She’s strategic, dependable, and truly committed to achieving great results and supporting our long-term success.”
— Bill & Betina Infante, Hangai Mountain Textiles
Explore Hangai Mountain Textiles Website
Case Study
Hangai already had a strong B2B foundation, from trade programs and customization collaborations with luxury resorts to partnerships with specialty retailers and trade show exposure. We built on that by developing a storytelling-focused website, creating a more cohesive look across all digital channels, and adding online marketing efforts. Over time, we used clear, consistent storytelling and visual assets to communicate the value of their high-end products, build trust, and drive growth.
Results
Nearly 50% year-over-year online revenue growth
Over 70% increase in online orders
Strong new customer growth while maintaining a high average order value
Significantly improved revenue per visitor and overall website performance
Expanded brand awareness that complemented customization collaborations, trade shows, and retail efforts
PR & Marketing Manager, CANSEE
Before founding Toorn Digital, I led PR and marketing at the Canadian-Serbian Business Association — running all marketing channels and print production, and handling communications for two Serbian firsts: the inaugural Canadian–Serbian Business Forum and the first LEADER Project, which has run annually since.
Leader Project, Serbia, organized by The Canadian Serbian Business Association
The LEADER Project Opening Day
Communications for Serbia's First Canadian Business Forum
Strategy, collateral, media relations, and production — start to finish.
The first Canadian–Serbian Business Forum brought around 40 representatives from nearly 30 Serbian companies together with more than 50 Canadian companies and institutions, alongside the Canadian Ambassador and the President of the Serbian Chamber of Commerce.
I owned the full promotional presence — strategy, collateral, media relations, the press desk, photography, and video — directing external videographers, designers, and printers to a single deadline and standard.
Corner Kitchen & Chestnut, Asheville
Two Asheville institutions. In 2023, I built out their analytics reporting — the kind that shows which channels actually bring people through the door. In 2025, I photographed Corner Kitchen's reopening after Hurricane Helene — a day that mattered to a lot of people in this town.
Ongoing Partnership
Choose the services and hours that fit your goals — weekly or monthly.
Some businesses need a full campaign engine. Others just need someone reliable keeping things moving. You choose the level of support and the mix of services, and we adjust as your business changes — busier season, quieter season, a launch coming up.
Lite — A steady presence and light optimization. Good for smaller campaigns and businesses that mostly need consistency.
Standard — A balanced mix of content, email, and ad optimization. The right fit for most growing brands.
Premium — Hands-on management across multiple channels, for brands ready to scale.
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Keeping your brand active, relevant, and actually worth following.
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Campaigns built to reach the right people, not just rack up impressions.
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Emails that sound like you and give people a reason to open them.
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A practical roadmap that turns scattered ideas into focused growth.
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Fresh visuals that show what makes your brand different.
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Connecting the data, tracking what matters, making sure every click tells the right story.
Nothing here runs on guesswork.
Every campaign is built to be measured — proper tracking, clean event setup, conversions that actually reflect a sale. That's what turns a monthly report into a decision. You'll always know what's working, what isn't, and what we're changing next.
Let's Chat!
Hi there! Whatever you're working on, I'd love to hear about it — a new venture, a site that needs some love, or campaigns that aren't quite landing. Send me a note, and I'll get back to you within a day.