Welcome to Toorn Digital

Success in digital marketing demands skills in areas such as marketing strategies, content creation, email campaigns, social media management, online advertising, analytics, SEO, and more.

However, assembling a team of specialists in these critical fields can be challenging and expensive for small businesses. Small business owners often find it hard to maintain consistent social media posting and produce diverse content.

Toorn Digital recognizes these challenges and offers tailored solutions that deliver expertise in key areas, helping small businesses grow their business. Our services include:

- Social Media Management

- Online Advertising (Google and Social Media Ads)

- Email Marketing

- Website Building and Updates

- Tagging, Retargeting, and Audience Setup for Online Ads

I have worked for or collaborated with the following companies and institutions:

  • Ist Media Public Relations, Bor, Serbia

  • Avala Resources, Montreal, Canada

  • Reservoir Minerals, Toronto, Canada

  • Canadian-Serbian Business Association, Belgrade, Serbia

  • Canadian Embassy in Serbia, Belgrade, Serbia

  • Serbian Chambers of Commerce, Belgrade, Serbia

  • Hangai Mountain Textiles, Colorado, USA

  • Leather Sage, Colorado, USA

  • Chestnut, Asheville, USA

  • Corner Kitchen, Asheville, USA

Sladjana van der Toorn

Digital Marketing Strategist | E-Commerce Growth

Professional Profile

Digital marketing strategist and content creator with 11+ years of experience spanning digital marketing, PR, media, and e-commerce. Founder of Toorn Digital, specializing in luxury e-commerce, online advertising, and growth strategies for boutique international brands.

Skilled in developing multi-channel campaigns that blend storytelling, paid advertising, and data-driven insights to drive awareness, sales, and engagement. With a background in journalism and video production, I craft brand narratives that resonate with discerning audiences.

Professional Experience

Founder & Digital Marketing Strategist
Toorn Digital | Oct 2022 – Present

Digital Marketing Manager

Hangai Mountain Textiles (via Toorn Digital) September 2023 – Present
Led all digital marketing for Hangai Mountain Textiles, a U.S.-based luxury brand specializing in Mongolian cashmere and yak down home textiles.

Highlights:

  • Developed and implemented digital strategies with a luxury focus to increase e-commerce sales.

  • Developed and implemented multi-channel digital marketing strategies to grow online sales, increase brand visibility, and attract luxury-oriented consumers.

  • Managed and optimized the e-commerce ecosystem, leading the migration from BigCommerce to Shopify while enhancing product presentation, UX, SEO, and conversion flow.

  • Built and executed email marketing campaigns for both retail and wholesale audiences, with a focus on segmentation, automation, and revenue generation.

  • Oversaw social media strategy across Instagram, Facebook, and LinkedIn, aligning content with seasonal trends, product launches, and brand storytelling.

  • Directed photo and video production, including shot lists, creative briefing, asset editing, and brand-aligned storytelling.

  • Managed and optimized online advertising across Google Ads and Meta Ads, refining campaign structure, bidding strategies, audience targeting, and retargeting to improve ROAS and customer acquisition.

  • Implemented and maintained Google Tag Manager, enhanced conversions, and analytics tracking to ensure accurate, actionable performance data.

  • Delivered ongoing performance reporting using GA4, Meta Insights, and platform analytics to inform strategy and guide decision-making.

  • Supported trade show marketing initiatives (Shoppe Object, High Point Market) through digital promotion, targeted email campaigns, and marketing asset development.

PR & Marketing Manager
CANSEE Canadian-Serbian Business Association (57 corporate members) | Aug 2015 – Sep 2016

Oversaw PR, marketing, digital communications, and media relations for a bilateral business association representing 57 corporate members across Canada and Serbia, and working closely with the Canadian Embassy in Serbia and the Serbian Chamber of Commerce.

  • Directed Marketing and PR for the First Canada–Serbia Business Forum.

  • Led marketing and media relations for the First Serbian–Canadian Business Forum, including event promotion, branding, messaging, and multimedia production.

  • Managed marketing and media activities for the LEADER Project Serbia, coordinating with Ivey Business School MBA teams.

  • Led the creation of a new website in partnership with external developers.

  • Managed CANSEE’s digital presence, including website, newsletters, press releases, social media, and video content.

  • Produced branded printed materials (brochures, banners, programs, reports) to support large-scale business and diplomatic events.

  • Worked with selected professionals to create promotional videos and marketing materials for events.

PR & Media Relations Coordinator / Journalist
Ist Media | Oct 2012 – Jul 2015 (Bor, Serbia)

  • Coordinated PR campaigns, video production, and community outreach.

  • Managed digital content for corporate and local clients.

  • Conducted stakeholder and market research.

  • Produced video content for Avala Resources (2014) and Reservoir Minerals (2015).

Editorial & Media Roles

  • Apprentice, NIN Magazine (2012) – Contributed to political and economic coverage at Serbia’s leading weekly.

  • Radio Host, UTaktu (2010–2011) – Presented cultural and music programming; interviewed popular artists and musicians.

Education

B.A. in Journalism
Faculty of Media and Communications, Singidunum University, Belgrade (2009–2012)

Certifications

  • Digital Marketing Bootcamp – University of Denver (2022)

  • Google Search & Shopping Certificates

  • Google Digital Marketing Professional Certificate

  • Meta Advertising & Digital Marketing Associate Certificates