Welcome to Toorn Digital

Digital marketing asks a lot of one person: strategy, content, email, social, advertising, analytics, SEO. Most small businesses can't hire a specialist for each — and shouldn't have to. What they need is one person who understands how the pieces fit together.

That's what I do. You get expertise across the areas that matter, without the cost or distance of an agency, and without a posting schedule you're trying to keep up with between everything else.

We believe in using AI to make marketing production faster, smarter, and more efficient. It can improve workflows, streamline repetitive tasks, and help us make better use of data — but it should never replace human creativity, judgment, or the thinking that makes a brand feel genuinely human.

I have worked for or collaborated with the following companies and institutions:

  • Ist Media Public Relations, Bor, Serbia

  • Avala Resources, Montreal, Canada

  • Reservoir Minerals, Toronto, Canada

  • Canadian-Serbian Business Association, Belgrade, Serbia

  • Canadian Embassy in Serbia, Belgrade, Serbia

  • Serbian Chambers of Commerce, Belgrade, Serbia

  • Hangai Mountain Textiles, Colorado, USA

  • Leather Sage, Colorado, USA

  • Chestnut, Asheville, USA

  • Corner Kitchen, Asheville, USA

  • Twin Rivers Woodworks, Asheville, USA

Sladjana van der Toorn

Marketing manager and communications specialist with almost a decade of experience across digital marketing, PR, media, and e-commerce. Founder of Toorn Digital, working with premium e-commerce, service brands, and organizations on marketing strategy, paid advertising, email marketing, social media, analytics, and growth that holds up over time. A background in journalism, marketing, and video production shapes how I work: campaigns built around story first, creative brand vision, and data measured properly, all designed together in one strategy, rather than bolted onto each other. I strongly believe AI can make marketing faster, smarter, and more efficient—but it should enhance, never replace, human creativity, judgment, and original thinking.

Experience

Founder & Digital Marketing Manager | Toorn Digital, Asheville, NC | Oct 2022 – Present
Strategy, paid media, email, content, and analytics infrastructure for premium e-commerce and service brands.

Digital Marketing Manager, Hangai Mountain Textiles (via Toorn Digital) | Sep 2023 – Present
U.S. premium brand specializing in Mongolian cashmere and yak-down home textiles.

  • Nearly 50% year-over-year online revenue growth and a 70%+ increase in online orders

  • Migrated the store from BigCommerce to Shopify, improving UX, SEO, product presentation, and conversion flow

  • Ran Google Ads and Meta Ads — campaign structure, bidding, audiences, retargeting — improving ROAS and customer acquisition

  • Built retail and wholesale email programs with segmentation, automation, and revenue-driving flows

  • Directed social strategy across Instagram, Facebook, and LinkedIn, aligned to launches and seasons

  • Directed photo and video production: shot lists, creative briefs, editing, brand storytelling

  • Implemented Google Tag Manager, enhanced conversions, and GA4 reporting to guide spend

  • Supported trade show marketing (Shoppe Object, High Point Market) with digital promotion and campaign assets

PR & Marketing Manager | CANSEE Canadian-Serbian Business Association | Aug 2015 – Sep 2016
Bilateral association of 57 corporate members, working closely with the Embassy of Canada in Serbia and the Serbian Chamber of Commerce.

  • Led marketing, PR, and media relations for the first Canadian–Serbian Business Forum — around 40 representatives from nearly 30 Serbian companies and more than 50 Canadian companies and institutions

  • Led marketing and media for the first LEADER Project Serbia with Ivey Business School MBA teams — the program has run annually since

  • Sourced and directed external videographers, designers, and printers, delivering branded collateral for large-scale business and diplomatic events

  • Delivered a new association website with external developers

  • Managed all digital communications: website, newsletters, press releases, social, and video

PR & Media Relations Coordinator / Journalist | Ist Media, Bor, Serbia | Oct 2012 – Jul 2015

  • Coordinated PR campaigns, video production, and community outreach for corporate and local clients

  • Produced video content for Avala Resources (2014) and Reservoir Minerals (2015)

  • Conducted stakeholder and market research

Earlier:

  • Apprentice, NIN Magazine, Belgrade | Jun – Sep 2012 — Serbia's leading political and economic weekly 

  • Editor & Presenter, Radio UTaktu, Belgrade | Oct 2010 – May 2011 — cultural and music programming, interviews, editorial planning 

  • Administrative and Marketing Assistant, Nokia Siemens Networks, Belgrade | Dec 2008 – Aug 2009 — administrative support to the team, including assistance to the Marketing Manager

Education & Certifications

B.A. Journalism — Faculty of Media and Communications, Singidunum University, Belgrade
Google Search & Shopping Certificates · Google Digital Marketing Professional Certificate · Meta Advertising & Digital Marketing Associate Certificates · 18-week Digital Marketing Bootcamp, University of Denver (2022)