Good marketing gets attention. Great marketing tells your unique story, creates a memorable experience, and builds a genuine connection with your audience.
Let’s build that relationship together.
Thoughtful Growth,
Curated Marketing.
Starting an e-commerce or local business can feel overwhelming — from building your website to setting up social media, Google accounts, and advertising platforms. I’m here to simplify the process, help you grow with confidence, and give you more time to focus on your craft and what you do best. My passion is helping local businesses bring their entrepreneurial dreams to life and contribute to a stronger, more beautiful community.
Sladjana van der Toorn
Digital marketing strategist and content creator with more than a decade of experience spanning digital marketing, PR, media, and e-commerce. As the founder of Toorn Digital, I specialize in premium e-commerce and boutique brands, focusing on online advertising and sustainable growth marketing strategies.
I create and run multi-channel campaigns that combine creative storytelling, paid ads, and data insights to help increase awareness, sales, and engagement. I enjoy crafting strategies that connect with audiences and deliver results.
It’s all about defining the right strategy
A strong strategy balances clarity, creativity, and data — while staying true to a brand’s values. I believe ads should invite, not pressure, using thoughtful storytelling that truly resonates.
Audience First → Understand customer needs, problems, and values.
Channel Focused → Choose the right platforms and the right strategies.
Meaningful Messaging → Storytelling rooted in brand essence and emotion.
Smart & Data-Driven → Use ROAS and CPA to guide spend.
Funnel-Minded → Build campaigns from awareness to purchase.
Consistent & Flexible → Optimize, and adapt.
Respectful Marketing → Never pushy — always natural and inspiring.
Sladjana has played an important role in Hangai’s online growth. Her dedication to website migration, redesign, online advertising, social media, and email campaigns has really helped boost our brand awareness, online revenue, and orders. She’s strategic, dependable, and truly committed to achieving great results and supporting our long-term success.
— Bill & Betina Infante, Hangai Mountain Textiles
Case Study
Hangai already had a strong B2B foundation, from trade programs and customization collaborations with luxury resorts to partnerships with specialty retailers and trade show exposure. We built on that by developing a storytelling-focused website, creating a more cohesive look across all digital channels, and adding online marketing efforts. Over time, we used clear, consistent storytelling and visual assets to communicate the value of their high-end products, build trust, and drive growth.
Results
Nearly 50% year-over-year online revenue growth
Over 70% increase in online orders
Strong new customer growth while maintaining a high average order value
Significantly improved revenue per visitor and overall website performance
Expanded brand awareness that complemented customization collaborations, trade shows, and retail efforts
The First Canadian-Serbian Business Forum in Serbia
The First Canadian–Serbian Business Forum was an event organized by CANSEE in partnership with the Embassy of Canada in Serbia and the Serbian Chamber of Commerce and Industry.
The forum brought together government officials, investors, financial institutions, and business leaders from both countries with the goal of strengthening bilateral trade and investment.
Our Services
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Digital Marketing Services
Toorn Digital offers flexible retainer packages:
Lite: Ideal for maintaining a steady brand presence and light optimization
Standard: A balanced mix of strategy, content, email, and advertising support to drive consistent growth
Premium: Comprehensive, hands-on management across multiple channels for brands ready to scale
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Project-Based Setups
Not ready for a retainer? We also take on one-time projects to get your digital marketing set up properly.
Shopify store design and technical setup
Google Tag Manager & Google Analytics (GA4) tracking and event configuration
Google Ads & Merchant Center
Meta Ads Manager setup and pixel configuration
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Partnerships for International Brands
Seeking U.S. market entry? We partner with international brands to ensure a smooth, strategic launch via e-commerce, marketing, and logistics.
U.S.-based Shopify website setup or optimization
Paid media strategy & execution (Google, Facebook, Instagram, LinkedIn, Pinterest)
U.S. fulfillment planning & small-scale logistics coordination
Ongoing performance tracking and growth support
Corner Kitchen reopening in Asheville, NC.
Tailored Retainers for Brands
We design flexible retainer packages to fit your brand’s unique needs. Choose the combination of services and hours that align with your goals — whether weekly or monthly.
Flexible Retainers by Hours
Lite: Ideal for smaller campaigns and steady brand presence.
Standard: Balanced mix of content creation, email flows, and ad optimization.
Premium: Comprehensive management across multiple channels.
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Social Media
A well-executed social media management strategy not only helps businesses increase brand visibility and awareness but also allows them to establish meaningful relationships with their audience, driving customer loyalty and advocacy.
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Online Advertising
Whether through search engine marketing, display ads, social media ads, or video advertising, online advertising enables businesses to increase brand visibility, drive website traffic, and generate leads or sales, all while maximizing return on investment.
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Analytics
By embracing a data-driven approach, businesses can unlock hidden opportunities, mitigate risks, and drive sustainable growth by allocating resources more effectively and maximizing the impact of their marketing efforts
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Strategy
A well-defined marketing strategy not only drives brand awareness and customer acquisition but also fosters long-term relationships with consumers, ultimately contributing to sustained business growth and success.
Basic Digital Marketing Setups
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Our basic service offers a great starting point for your digital marketing journey. Find out all you need to know right here!
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Our intermediate service provides a deeper dive into the world of digital marketing. Get ready to elevate your strategies and campaigns!
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Unleash the full potential of your digital marketing with our advanced service. Reach new heights and achieve your goals like never before!
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Canadian-Serbian Business Association
In a previous role, I was the PR and Marketing Manager at CANSEE, a Canadian-Serbian Business Association. There, I managed marketing channels and print materials, and coordinated communications for events such as the First Canadian-Serbian Business Forum and a LEADER project in Serbia.
Leader Project, Serbia, organized by The Canadian Serbian Business Association.
The Residence of the Canadian Embassy in Serbia.
Unleash the power of digital marketing
One of the key benefits of digital marketing is its ability to generate valuable insights and data. Through various analytics tools and platforms, businesses can track and analyze the performance of their marketing campaigns.
By maintaining a consistent and cohesive online presence, businesses can strengthen their brand identity and establish themselves as authoritative voices within their respective industries.
Let's Chat!
Hi there! Want to chat about your digital marketing needs? Drop us a message, and we'll get back to you!